A fresh outlook on the housing rental industry: Social equality starts at home

Many things have changed in the last 18 months. Whether from the effects of the Covid-19 pandemic or the growing call for equality, the way we perceive the world around us is forever changed. We have become more resilient in the face of adversity and many businesses have made permanent changes.

One industry I keep mulling over is the housing rental market. A roof over one’s head is rather one of the essentials. Where we live fundamentally means something to us, practically and emotionally. Yet for years, rental housing has been struggled to meet renters where they are. Issues including for-profit mentality, unforgiving power dynamics, and a lack of innovation often stand in the way of a more humane approach to housing that all people deserve.